PROJECT: ‘Make the Queen’s Guard Laugh’ Activation
ROLE: Designer, Event Photographer
To promote Delta’s new nonstop flight from PDX to London, we concepted and executed a high-impact public activation in downtown Portland. We built a custom Queen’s Guard booth, hired actors to play the famously unshakable guards, and invited the public to try making them laugh for a chance to win a free flight. The activation featured Delta swag, free tablets, and joke books to help break the ice. With strong turnout, lively engagement, and local news coverage, the event delivered a memorable and buzzworthy moment for the brand.