PROJECT: Skechers Basketball Launch
ROLE: Art Director / Designer

I was part of the creative team that launched Skechers Basketball’s social presence and webpage, shining the spotlight on basketball athletes like Joel Embiid while putting their elite footwear front and center. We developed a social launch strategy and teaser campaign that wasn’t just about announcing a new line - it was about creating buzz, building anticipation, and fueling excitement for what’s next in the world of basketball.