PROJECT: Smartwool Brand Essence
ROLES: Designer

I designed a Brand Essence document for Smartwool, an internal resource designed to align teams around the brand's core identity. The guide distilled key brand values, messaging principles, visual direction, and creative standards into a single source of truth, helping ensure consistency across marketing, design, and internal stakeholders.

 

In collaboration with: Kieran Anderson (Director of Global Marketing and Creative), Gabe Re (Copywriter), Emma Barefoot (Project Manager)

 
 
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PROJECT: Holiday Campaign Emails
ROLES: Designer

 
 
 
 

PROJECT: Social Carousels
ROLES: Designer