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Smith Teamaker

PROJECT: Iced Tea Summer Campaign
ROLES: Art Director, Photo Editor, Designer

I mean, how could you not crave a glass of refreshing iced tea on a hot summer day after seeing these ads? This splashy summer campaign was developed to spotlight Smith Teamaker’s iced tea collection and drive sales during the early summer months. I led an amazing team of creatives and guided the creative direction from concept to execution. The final imagery was used across digital and social platforms to drive engagement and has been repeated in the years since due to its success.

Tahitian Green.jpg

Hibiscus Mango.jpg

Lemon Black.jpg

In collaboration with: Lorien Steele (Creative Director), Torey Itaya (Producer), Jeremy Dunham (Photography + Videography), Nic Antico (Beverage Stylist), Key Higdon (Video Editor)

PROJECT: ‘Me Moment’ Social Campaign
ROLES: Art Director, Stylist, Photo Editor, Designer

In response to the widespread overwhelm and burnout experienced in 2020, this project offers viewers a calming digital “deep breath”. A moment to pause and savor the simple ritual of an afternoon tea. The art direction embraces a light, bright aesthetic, combining neutral tones with sophisticated styling to create an inviting and serene visual experience.

IG story 2_ Mug Shot.jpg

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IG story 1_ Tea Pass.jpg

In collaboration with: Lorien Steele (Creative Director), Kate Adolphson (Producer), Torey Itaya (Junior Producer), Jov Luke (Photography + Videography), Key Higdon (Video Editor)

PROJECT: Holiday Asset Gen
ROLE: Stylist, Photographer, Photo Editor

Set against a timeless Christmas backdrop, this shoot focused on showcasing Smith Teamaker’s specialty holiday teas and gift sets. We aimed to highlight their metallic packaging, which naturally feels like a thoughtfully wrapped gift, along with the seasonal ingredients.

In collaboration with: Lorien Steele (Creative Director), Torey Itaya (Producer)