PROJECT: Iced Tea Summer Campaign
ROLE: Art Director, Stylist, Photo Editor, Designer

How could you not be inspired with naturally occurring colors, as beautiful as these? The goal of this campaign was to promote and drive iced tea sales during the summer months. The art direction I developed was bold, colorful, and playful with a bit of tropical fruity flair.

 
Tahitian Green.jpg
Hibiscus Mango.jpg
Lemon Black.jpg
Group.jpg
Detail.jpg

In collaboration with: Lorien Steele (Creative Director), Torey Itaya (Producer), Jeremy Dunham (Photography + Videography), Nic Antico (Beverage Stylist), Key Higdon (Video Editor)

 
 
squiggly.jpg
 

PROJECT: ‘Me Moment’ Social Campaign
ROLE: Art Director, Stylist, Photo Editor, Designer

Inspired out of the daily overwhelm and burnout we all faced in 2020, we wanted to give viewers a digital deep breathe experience and inspire them to take time in their day for a cup of afternoon tea. For the art direction, I wanted to keep things light and bright with neutral and sophisticated styling.

 
SMH_MeMoment_Photos_9.jpg
 
IG story 2_ Mug Shot.jpg
IG grid 1.jpg
IG grid 2.jpg
 
IG story 1_ Tea Pass.jpg

In collaboration with: Lorien Steele (Creative Director), Kate Adolphson (Producer), Torey Itaya (Junior Producer), Jov Luke (Photography + Videography), Key Higdon (Video Editor)

 
 
squiggly.jpg
 

PROJECT: Holiday Asset Gen
ROLE: Stylist, Photographer, Photo Editor

The goal of this shoot was to generate assets for speciality holiday teas and gift sets. The metallic packaging in and of itself feels like a very thoughtfully wrapped gift, so it was all about letting the packaging take the spotlight in a timeless Christmas setting.

 
SMITH_HolidayShoot2020_R1edits_25.jpg
present.gif
lights.gif
holiday.jpg
SMITH_HolidayShoot2020_retouched_1.jpg

In collaboration with: Lorien Steele (Creative Director), Torey Itaya (Producer)