PROJECT: Solitude Mountain Resort Winter Campaign
ROLES: Art Director, Strategy, Design

In one of the most geographically saturated ski markets in the U.S., standing out meant doing the opposite of everyone else. While competitors leaned into luxury and exclusivity, often feeling a bit pretentious, we did a 180. We positioned Solitude Mountain Resort as the place that welcomes everyone, from hardcore shredders cracking White Claws in the parking lot to those enjoying a spa day in the lodge. Fueled by user-generated content and clever copy sprinkled with skier lingo, the campaign captured the full spectrum of mountain experiences with authenticity and attitude.