PROJECT: Solitude Mountain Resort 2021 Winter Campaign
ROLE: Art Director, Strategy, Design
How do you set apart a ski resort in one of the most geographically saturated markets in the U.S.? You do the opposite of everyone else. Most competitor resorts capitalize on the idea of luxurious exclusivity and can often feel very pretentious, so we did a 180 with our strategy. We positioned Solitude Mountain Resort as a destination that welcomes anyone and everyone. Driven by UGC and clever copy that juxtaposes different types of mountain experiences (with a sprinkle of skier lingo), we created a campaign for both the shredders drinking White Claws in the parking lot and the fancy folk having a spa day in the lodge.
Freeskier Magazine Print Ad