PROJECT: Sparkloft Media Agency Rebrand
ROLE: Art Director

Sparkloft Media has traditionally been a social-media focused agency, but after broadening their services, expertise and ambitions over the last few years, they identified the need to rebrand. My task was to was to create an updated visual identity that would reestablish brand relevancy in an ownable, unapologetic, and cutting-edge way. Having worked at Sparkloft for the last 5 years, I was able to utilize my deep understanding of the company to re-imagine the visual elements of the brand, including the logo, color scheme, shape library and the overall visual language. Deliverables for this project included web design and development, email marketing templates, social media templates, deck templates, and extensive brand guidelines.