To grow Tillamook’s digital presence, we proposed launching a Spotify channel timed for summer. We matched their key products with curated playlists designed for moments when consumers might be enjoying Tillamook - whether grilling, hanging by the pool, or playing games. Fans were invited to share their favorite songs, and we captured vibrant imagery with bold text overlays to create eye-catching playlist cover art.
PROJECT: Tortilla Trend on Reels ROLE: Videographer, Editor
In January 2021, the ‘tortilla trend’ swept the internet, with people folding creative ingredients into tortilla quadrants and sharing their recipes on social. Tillamook wanted to join the fun, so I single-handedly shot and produced this video in my kitchen in just one afternoon. The result? It garnered 418K views - an impressive spike compared to Tillamook’s typical 5-20K views on Reels and IGTV - sparking a huge wave of engagement.
PROJECT: Frozen Custards First Reactions ROLE: Designer
As part of Tillamook’s launch phase for frozen custards, we gathered first reactions from Tillamook employees and shared them via Instagram stories.
In collaboration with: Elissa Kevrekian (ACD)
PROJECT: Never Ending Chunk ROLE: Stylist, Photo Editor
A fun execution for a social post where we utilized the seamless swiping feature, in which we made a block of sharp cheddar appear much longer than it really is.
In collaboration with: Elissa Kevrekian (ACD), Ian Langenhuysen (DP), Kate Adolphson (Producer)
PROJECT: National Ice Cream Day ROLE: Illustrator, Designer
For National Ice Cream Day, we created a Tap to Pause IG story as well as a grid post to drive traffic to the IG story. Tillamook fans ended up loving this pattern so much that we expanded it into phone wallpapers, zoom backgrounds, and printable coloring pages.
Looking for fresh ways to create engaging content from existing assets, we tapped into the popular astrology trend for this Instagram post. By pairing horoscopes with clever copy, we crafted a fun and relatable experience that resonated with the audience.
