In order to expand Tillamook’s digital presence, we pitched the idea of starting a Spotify channel just in time for summer. We paired priority products with usage occasions and had fans submit their favorite tunes. We shot all the imagery last summer, and added text overlays for the playlist cover art.
PROJECT: Tortilla Trend on Reels ROLE: Videographer, Editor
The ‘tortilla trend’ took the internet by storm in January of 2021, as people folded all sorts of tasty ingredients into quadrants of tortillas and shared their recipes via video. Tillamook wanted to hop on this trend, so I shot and produced this whole video in an afternoon by myself in my kitchen. This ended up getting 418K views a HUGE amount of engagement. For reference, Tillamook’s other Reels and IGTV videos range from about 5-20k views.
PROJECT: Frozen Custards First Reactions ROLE: Designer
As part of Tillamook’s launch phase for frozen custards, we gathered first reactions from Tillamook employees and shared them via Instagram stories.
In collaboration with: Elissa Kevrekian (ACD)
PROJECT: Never Ending Chunk ROLE: Stylist, Photo Editor
A fun execution for a social post where we utilized the seamless swiping feature, in which we made a block of sharp cheddar appear much longer than it really is.
In collaboration with: Elissa Kevrekian (ACD), Ian Langenhuysen (DP), Kate Adolphson (Producer)
PROJECT: National Ice Cream Day ROLE: Illustrator, Designer
For National Ice Cream Day, we created a Tap to Pause IG story as well as a grid post to drive traffic to the IG story. Tillamook fans ended up loving this pattern so much that we expanded it into phone wallpapers, zoom backgrounds, and printable coloring pages.
Often times we are trying to figure out how to create engaging content from existing assets, so for this Instagram post we hopped on the astrology trend and created horoscopes paired with clever copy.
