Let’s Talk UGC.
What is it?
UGC stands for User Generated Content, which refers to any photos or videos that a consumer has created organically, while using your product out in the world. UGC images are extremely valuable to a brand because they communicate to a feeling of attainability to your audience, and help them to integrating your product into their day to day life. UGC images have many uses, but are best suited for social ads, Instagram grids, and website usage.